Customer relationship management : (Record no. 170912)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
|---|---|
| fixed length control field | 230623b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750656771 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZEGU |
| Language of cataloging | ZEGU |
| Transcribing agency | ZEGU |
| Modifying agency | eng |
| Description conventions | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Knox, Simon |
| Relator term | author. |
| 9 (RLIN) | 26817 |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management : |
| Remainder of title | perspectives from the marketplace/ |
| Statement of responsibility, etc | Simon Knox, Stan Maklan, Adrian Payne ,Joe Peppard |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford: |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi;302pages. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The authors present a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer management-Great Britain |
| 9 (RLIN) | 26818 |
| Source of heading or term | Strategy development |
| Form subdivision | Customer services |
| General subdivision | Customer relations |
| Chronological subdivision | Information management process |
| Geographic subdivision | Great Britain |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maklan,Stan |
| Relator term | author |
| 9 (RLIN) | 29649 |
| Personal name | Payne,Adrian |
| Relator term | author |
| 9 (RLIN) | 27582 |
| Personal name | Peppard,Joe |
| Relator term | author |
| 9 (RLIN) | 29650 |
| Personal name | Ryals, Lynette |
| Relator term | author |
| 9 (RLIN) | 29651 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5415 |
| Item part | KNO |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Bks | ZEGU Main Library | ZEGU Main Library | Open Shelves | 23/06/2023 | Donations: Nottingham University | 17337 | HF5415 KNO2003 | BK0018807 | 23/06/2023 | 23/06/2023 | Books |