Managing brands : a contemporary perspective / (Record no. 165894)
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| 020 ## - ISBN | |
|---|---|
| -- | 9780077117481 |
| 050 ## - | |
| -- | HF5415 .15 |
| -- | LAF 2010 |
| 100 ## - | |
| -- | Laforet, Sylvie |
| -- | 27585 |
| 245 ## - TITLE STATEMENT | |
| Title | Managing brands : a contemporary perspective / |
| Statement of responsibility, etc | Sylvie Laforet |
| 260 ## - | |
| -- | Maidenhead, Berks. : |
| -- | McGraw-Hill Higher Education, |
| -- | Maidenhead, Berks |
| -- | McGraw-Hill Higher Education, |
| -- | 2010 |
| -- | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 412 pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 17841 |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Valuation. |
| 9 (RLIN) | 27586 |
| Topical term or geographic name as entry element | Brand name products. |
| 9 (RLIN) | 26802 |
| 999 ## - | |
| -- | 165894 |
| -- | 165894 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Piece designation (barcode) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ZEGU Commerce library | ZEGU Main Library | Open Shelves | 25/09/2018 | Purchases | 2 | HF5415 .15 LAF 2010 | BK0015202 | 28/03/2022 | 17/03/2021 | 25/09/2018 | Books |