Market-based management :
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xxii, 506 p. :
Includes bibliographical references and index.
0131293729
Marketing--Management.
HF5415.13 / .BES 2005
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xxii, 506 p. :
Includes bibliographical references and index.
0131293729
Marketing--Management.
HF5415.13 / .BES 2005