Rumor in the marketplace :
Koenig, Fredrick.
Rumor in the marketplace : the social psychology of commercial hearsay / Fredrick Koenig. - Dover, Mass. : Auburn House Pub. Co., c1985. - xii, 180 p. :
Includes bibliographies and index.
0865691177 :
Corporate image.
Rumor.
Social psychology.
HD59.2 / .K63 1985
Rumor in the marketplace : the social psychology of commercial hearsay / Fredrick Koenig. - Dover, Mass. : Auburn House Pub. Co., c1985. - xii, 180 p. :
Includes bibliographies and index.
0865691177 :
Corporate image.
Rumor.
Social psychology.
HD59.2 / .K63 1985