International marketing:
Philip R. Cateora, 2016
International marketing: Philip R. Cateora, John L. Graham,Mary C Gilly, R. Bruce Money, - seventeenth - xxxv,662 pages
includes index.
" ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description
9781259253065
Cultural Dynamics-United States of America--Ethics--United States of America--Environmental Adaption--Marketing plan
International marketing: Philip R. Cateora, John L. Graham,Mary C Gilly, R. Bruce Money, - seventeenth - xxxv,662 pages
includes index.
" ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description
9781259253065
Cultural Dynamics-United States of America--Ethics--United States of America--Environmental Adaption--Marketing plan