Foundations of marketing
Jobber, David 2006
Foundations of marketing David Jobber, John Fahy, - second - xviii, 378 pages;
includes text.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behavior and segmentation and positioning.
9780077109189
Pricing strategy-England--Marketing Research--England--Market segmentation--Distribution management
Foundations of marketing David Jobber, John Fahy, - second - xviii, 378 pages;
includes text.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behavior and segmentation and positioning.
9780077109189
Pricing strategy-England--Marketing Research--England--Market segmentation--Distribution management