Customer relationship management : perspectives from the marketplace/
Knox, Simon
Customer relationship management : perspectives from the marketplace/ Simon Knox, Stan Maklan, Adrian Payne ,Joe Peppard - xvi;302pages.
Includes index.
The authors present a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme
9780750656771
Customer management-Great Britain--Customer relations--Great Britain--Information management process--Customer services
Customer relationship management : perspectives from the marketplace/ Simon Knox, Stan Maklan, Adrian Payne ,Joe Peppard - xvi;302pages.
Includes index.
The authors present a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme
9780750656771
Customer management-Great Britain--Customer relations--Great Britain--Information management process--Customer services