Consumer behavior

Kumra, Rajeev.

Consumer behavior [electronic resource] / Rajeev Kumra. - 1st ed. - Mumbai : Himalaya Pub. House, 2007. - 374 p. : ill., ports.

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Consumer behavior.


Electronic books.

HF5415.32 / .K86 2007eb

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