Decoding the new consumer mind :

Yarrow, Kit, 1958-

Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design. - First edition. - 1 online resource (227 pages)

Includes index.

9781118859315 (e-book)


Consumer behavior.
Consumers--Psychology.
Consumption (Economics)--Psychological aspects.


Electronic books.

HF5415.32 / .Y377 2014 eb

339.4/7019

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