The 50 plus market
Stroud, Dick.
The 50 plus market why the future is age-neutral when it comes to marketing and branding strategies / [electronic resource] : Dick Stroud. - London : Kogan Page, 2005. - xvi, 314 p.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Market segmentation.
Older people.
Electronic books.
HF5415.13 / .S77 2005eb
658.802
The 50 plus market why the future is age-neutral when it comes to marketing and branding strategies / [electronic resource] : Dick Stroud. - London : Kogan Page, 2005. - xvi, 314 p.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Market segmentation.
Older people.
Electronic books.
HF5415.13 / .S77 2005eb
658.802